CASE STUDY · RETAIL ACTIVATION · TUSTIN, OCTOBER 2026
Boot Barn × Miranda Lambert.
A custom photo booth on the sales floor for the “Crisco” album release day — launch-day prints and screens, a set styled to the store, and a photo every shopper took home.
Case study · Retail activation
A launch day on the sales floor.
Client
Boot Barn
Occasion
Miranda Lambert “Crisco” album release — in-store launch day
Date
October 2026 · Saturday, four hours
Venue
Boot Barn, Tustin · Orange County
Format
Open-Air · Print + Digital · custom prints and screens
Goal
A launch-day moment on the floor, and a print every shopper takes home
- Custom launch printsPrint layouts designed to the release-day artwork and Boot Barn's look, printed on the spot.
- A set that fit the storeBooth and backdrop placed on a working sales floor, styled to the brand, running through trading hours.
- Instant sharingEvery photo to the shopper's phone by text, with the branded version ready to post.
- A staffed, founder-run dayLoad-in before doors, four hours live, broken down without touching the store's day.
The brief
Part of the release.
Boot Barn marked the release of Miranda Lambert's “Crisco” with launch-day events at stores across the country. For the Tustin store, the brief was a photo moment that felt like part of the release — the artwork on the prints and screens, a set that looked right next to the boots and denim — and something every shopper could take home the same afternoon.
We ran a four-hour open-air brand activation through the heart of the Saturday: in before doors, live through the launch window, and out without interrupting a sale. It's the in-store version of the format we produce across Orange County — one footprint, custom-designed, staffed by the founder.
The build
Designed to the launch.
01
The prints
Print layouts built around the release artwork and Boot Barn's brand, approved before the day. Shoppers chose their format at the booth and every session printed on the spot.
02
The screens
Welcome, capture, and share screens in the launch-day look, so the booth read as part of the event rather than a rental parked in the aisle.
03
The set
Backdrop and booth styled to the store — placed on the floor with clear sightlines from the entrance and room for the line to form without blocking a rack.
04
The share
Each photo sent by text to the shopper's phone, with the branded version ready for the feed while the album was still the conversation.
On the day
Launch day, in store.
For retailers and brands
How an in-store day runs.
Built for a working floor
One compact footprint, a standard outlet, in before doors and out after close. The store trades around the booth all day.
Designed to the launch
Prints and screens carry the release artwork and your brand, approved before the day, so the booth belongs to the event.
Every shopper leaves with something
A print in hand and the photo on their phone — a reason to stay, a reason to post, and a keepsake with your name on it.
Brand activation photo booths → The open-air booth → Orange County → How pricing works →
Planning an in-store event?
Send the date, the store, and the launch — we'll come back with the format, the footprint, and a clear read on budget.
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