CASE STUDY · BRAND ACTIVATION · PALM DESERT, SEPT. 2026
Sexy Hair × Hairbrained Fest.
A fully wrapped open-air photo booth for a brand pool party, produced with DCi — four hours, every session printed, and 103 opt-in contacts delivered to the brand.
Case study · Brand activation
Four hours, one wrapped booth, a list the brand keeps.
Client
Destination Concepts (DCi), San Diego DMC
Brand
Sexy Hair
Event
Hairbrained Fest 2026 — brand pool party
Venue
JW Marriott Desert Springs, Palm Desert
Format
Open-Air · full custom wrap · 4 hours
Goal
Branded content, social reach, and an opt-in list
40.5K
Impressions
11.9K
People reached
300+
Guests served
103
Opt-in contacts
Reach, impressions, and opt-ins from the post-event analytics dashboard. Guests served is estimated from booth sessions at an average of three guests per session.
The brief
Make the booth part of the brand.
DCi, a San Diego destination management company, was producing a Sexy Hair pool party inside Hairbrained Fest at the JW Marriott Desert Springs. The brief: a photo experience that looked like it belonged to the brand — red, white, and black, the exterior branded, outdoors by the pool — that gave guests content they'd actually share and gave the brand a contact list it could use afterward.
The program ran through DCi's vendor system: program number on every document, certificate of insurance naming DCi, power requirements two weeks out, and guest data delivered to the client rather than kept. That's the standard vendor onboarding we run for every agency and DMC.
The build
Branded from the exterior in.
01
The wrap
Sexy Hair's design team built the exterior artwork to our open-air templates. We checked every file against the dieline before the one-shot vinyl print, then applied the wrap in-house.
02
Prints and screens
Print layouts, the welcome screen, and the share screens carried the campaign artwork. Guests chose their print format at the booth and every session printed on the spot.
03
The share flow
A branded share by text, with an opt-in on every send. The brand's name on the message, the brand's gallery at the link — and a contact captured each time.
04
Set and backdrop
A custom step-and-repeat backdrop built to the brand's artwork, placed poolside with the wrapped booth so every frame read as Sexy Hair.
On the day
Poolside, in brand.
Results
What the brand took home.
The booth was in use for the full four hours. Guests printed, texted the branded photo to themselves, and the share flow turned each send into an opt-in contact for the brand.
After the event DCi received a link to the activation's analytics dashboard — sessions, shares by channel, reach and impressions with charts, the full branded gallery, and every opt-in contact, all downloadable — so the recap to the client was ready without anyone building it.
DCi logged the program as positive vendor feedback in its system, and Cheers To You stays onboarded for future DCi programs across Orange County, Los Angeles, San Diego, and the desert.
- Every session printedGuests left the booth with a branded print in hand, all four hours.
- 97% texted the photo homeNearly every session sent the branded image by SMS — and each send captured an opt-in contact.
- 103 opt-in contacts, deliveredExported as a clean file after the event and handed to DCi for the brand. We keep nothing.
- 40.5K impressions · 11.9K reachedShares carried the brand well past the pool deck. Reported with charts in the analytics dashboard DCi received the same week.
For agencies and DMCs
How this program ran.
One proposal, logistics itemized
Program number, COI, W-9, power requirements, and contact list on DCi's schedule. The quote carried one all-in number with travel and wrap production inside it.
Their artwork, our QA
The client's design team built to our templates; we checked every file against the dieline before print. Either direction works — we design it, or you do.
White-label by default
The booth, the screens, the share message, and the attendant carried the brand. Cheers To You appears only where the agency wants it.
Brand activation photo booths → Agency partners → The open-air booth → Los Angeles → How pricing works →
Producing something like this?
Send the brief — a confirmed program or an early pitch, either works — and we'll come back with the format, the scope, and a clear read on budget.
Get Pricing.
Tell us a little about your event and we’ll design the perfect photo booth experience. Most inquiries receive a response within a few hours.