CASE STUDY · BRAND POP-UP · TUSTIN, JUNE 2026
KoCo Pop-Ups × Pink Tee Classic.
A photo and GIF booth designed into a one-day brand pop-up — custom screens, a branded share flow, and an opt-in list delivered when the doors closed.
Case study · Brand pop-up
One day, one pop-up, content the brand keeps.
Client
KoCo Pop-Ups
Event
Pink Tee Classic — one-day brand pop-up
Date
June 2026
Venue
Ever Club, Tustin · Orange County
Format
Open-Air · custom screens · photo + GIF · 4 hours
Goal
Shareable content in the pop-up's look, and an opt-in list
29.1K
Impressions
8.6K
People reached
300+
Guests served
75
Opt-in contacts
Reach, impressions, and opt-ins from the post-event analytics dashboard. Guests served is estimated from booth sessions at an average of three guests per session.
The brief
Make the booth part of the pop-up.
KoCo Pop-Ups builds one-day brand experiences, and the Pink Tee Classic at Ever Club in Tustin was a full production: custom pieces, a styled space, and a crowd that came to be photographed in it. The brief for the booth was simple to say and specific to deliver — match the look of the pop-up on every screen and every share, give guests something they'd post the same afternoon, and hand the brand a contact list when the doors closed.
We ran the open-air booth for four hours as part of the installation: custom screens in the event's design, photo and GIF capture, and a branded share flow by text. It's the same brand activation format we produce across Orange County, scaled to a single day.
The build
Designed to the pop-up.
01
Custom screens
The welcome screen, the capture flow, and the share screens were designed in the Pink Tee Classic look, so the booth read as one more piece of the pop-up.
02
Photo and GIF
Guests chose a still or a GIF at the booth. Both carried the event's design, and both were built to be posted the moment they landed on a phone.
03
The share flow
A branded share by text with an opt-in on every send: the pop-up's name on the message, the branded gallery at the link, and a contact captured each time.
04
Styled to the space
The booth and backdrop were set to match the installation, so every frame looked like it was shot inside the pop-up — because it was.
On the day
Inside the pop-up.
Results
What the pop-up took home.
The booth ran for the full four hours of the pop-up. Guests chose a photo or a GIF, sent it to their phone by text, and the share flow turned each send into an opt-in contact for the brand.
After the event KoCo Pop-Ups received a link to the analytics dashboard — sessions, shares by channel, reach and impressions with charts, the full branded gallery, and every opt-in contact, all downloadable — along with the event photographer's set of the installation.
The client cleared the imagery and the numbers for this page, which is the kind of outcome a pop-up producer wants to be able to show the next brand.
- 300+ guests servedAbout a hundred sessions across the four hours, most of them groups — the line kept moving and the booth kept filling.
- 29.1K impressions · 8.6K reachedGuests posted the stills and GIFs the same afternoon, carrying the pop-up's look well beyond the room. Reported with charts in the analytics dashboard.
- 75 opt-in contacts, deliveredCaptured on the share screen and exported as a clean file after the event for KoCo Pop-Ups. We keep nothing.
- Content the brand ownsEvery capture carried the event's design, so the gallery doubled as a ready-made content library for the brand's own channels.
For pop-up producers and brands
How this one ran.
One day, fully designed
A four-hour run with custom screens, photo and GIF, and a branded share flow — designed to your event's look from your files, approved before the day.
Content you can use
Stills and GIFs in the event's design, posted by guests the same day and delivered to you as a gallery you can repurpose across your own channels.
A list, not just likes
Every share captures an opt-in contact. You get the file after the event, with the reach and impressions the shares earned alongside it.
Brand activation photo booths → The open-air booth → Orange County → Agency partners → How pricing works →
Planning a pop-up?
Send the date, the space, and the look you're building — we'll come back with the format, the scope, and a clear read on budget.
Get Pricing.
Tell us a little about your event and we’ll design the perfect photo booth experience. Most inquiries receive a response within a few hours.